TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

Seeking a strategic media rock star to oversee paid brand campaigns, optimize performance and drive innovation in a fast-paced business environment. This role will oversee video, audio, display and social.

Responsibilities

• Develop and execute media strategies in alignment with marketing goals
• Spearhead the right geography approach at the national, regional and local level
• Manage all aspects of the media plan, including strategy, tactics & reporting
• Develop working media budgets by channel working with agency partners to identify the right channel mix  
• Leverage first and third-party data to create a robust audience strategy to reach the right consumers
• Experience navigating linear and non-linear video landscape, terrestrial and streaming audio, programmatic advertising and influencer marketing a plus
• Establish thoughtful testing roadmap to drive growth and innovation
• Track and analyze performance weekly, focusing on KPIs such as consideration, impressions, web site traffic, clicks, time spent, reach, frequency and CPM

Education and Experience Requirements

• Education: Bachelors degree in marketing, business or communications
• Experience: 5+ years in media managing annual budgets of $30 Million+
• Technical skills: Strong proficiency in Meta Ads, DV360, GA4, DV360 is a plus
• Analytics skills: Strong analytical abilities to make data-driven decisions
• Communication: Strong verbal and written communication skills for cross-functional collaboration

Knowledge, Skills, and Abilities

• Expertise in performance digital advertising and audience segmentation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.
• Articulate communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships with individuals at all levels, internally and externally
• Ability to identify operational gaps/opportunities and implement solutions
• Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business
• Strong technical acumen and core understanding of marketing functions/systems
• Proven ability to conceptualize solutions and creatively problem-solve

COMPETENCIES

• Leadership: Act as the sole owner of brand media, helping to drive innovation
• Communication skills: Be a master at communicating with internal and external stakeholders to ensure program goals are met, stay on task and budget
• Management skills: Be agile to manage multiple tasks at once flawlessly
• Data-driven mindset: Follow consumer behavior and modeling to develop the most effective program; Be comfortable analyzing large amounts of data

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

        * Low to moderate

Adverse Conditions

        * Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

TruGreen performs pre-employment testing.

Disclaimer 
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing.  I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time. 

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
 
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).
 

 
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 
TruGreen performs pre-employment testing.
 
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer